Newsletter

Ever notice

how some people

seem to have a

new business opportunity

they’re working with every year?

It seems that they are in constant search for an answer or a solution that will allow them a chance at some level of success for themselves. For some, it may be related to their desire to be a part of something new, have a new story to tell, or have a belief that they are an early part of an evolving new trend.

Persistence is defined as a form of continuation. Persistence supports the perception of stability. Persistence keeps feeding people a feeling of confidence. Persistence helps to build trust and constantly reinforces your commitment to your offerings to the very marketplace that you provide them to.

All other things being equal, would you rather choose a business or professional that’s been in business for five or more years, or with someone that’s brand new into that business or profession. Most will prefer to choose those with the knowledge base and the experience that would better prepare them to help you tackle both expected and unexpected challenges and opportunities for you. Most businesspeople deal daily with risk and opportunity. Working with people who will help them most with minimizing their risk and maximizing their opportunity is their preferred method of operating. For many, this means working with established people that have demonstrated persistence, perseverance, and growth.

Why then, do some people seem to bounce from opportunity to opportunity so often? While there is no single reason that might answer this for us, we do have some more common situations that give us some clues into this dilemma. First, it is useful to realize that our society and marketplace have a strong influence for many.

Our North American marketplace has developed into one where more of us seek immediate gratification. From having the latest homes, appliances, music, computers, cell phones, clothing, DVD movies, furniture, and cars has set us on a path that has us continually looking outside ourselves for getting our personal needs met, instead of getting them met internally.

Across our corporate culture, the focus by public companies on short-term quarterly profits often conflicts with creating the kind of long-term results and corporate cultures that foster sustainable growth over several decades.

Finally, our entertainment and news culture has us more constantly tuned into what is the latest story to know, to feel, or to act on. Again, we look outside ourselves for an opportunity to connect into an energy that might fill an unmet personal need.

All three of these areas may help to explain why some might change their direction so frequently – none of these, however, are meant or intended to be excuses. We all get to be responsible and accountable for our actions. From awareness, though, can come the insight that sets the table for us to make a choice for ourselves that will have us take a new path that’s more effective.

For persistence to payoff into business profitability, it begins with a good choice. This choice gets to begin with choosing a professional role for yourself that is simply a great fit for the type of person you are! This is called Job Fit and can be the single greatest contributing factor in whether you will stick with a certain business opportunity, have fun with it, and achieve the kind of success you want most for yourself. Be sure that you have chosen an opportunity that is positioned strongly

in front of a trend, but not so unique that it cannot be easily explained to, and understood by, others you might present the offering to. Once your choice has been made, make another choice to simply keep on track with your chosen opportunity and continue to develop it over a course of years. Ideally, you would plan in advance how long you would stay involved with it and know how you’d exit from that opportunity (sell it off, retire from it, have it go public, etc.) Then, it’s simply a matter of executing on your plan and making adjustments as the marketplace might dictate.

What’s the ideal situation? Simply put, to realize for yourself whether any new opportunity is worthy of you investing a minimum of five years into it. Most of the successful businesses and professionals

I know are those that have been doing what they’re doing for a minimum of 3-5 years. This is when they really begin to experience the kind of success and resulting financial independence and freedom that most of us really value.

If you’re having trouble envisioning this for yourself, it might be appropriate to re-examine your situation and ask yourself some challenging and provocative questions. These may just be the catalyst for you to change your path or transition to something that you will have greater success with. What will help allow you to be more persistent for yourself in your business or your profession?

It is possible and even probable to find it, connect with it, and unleash it for yourself in your life!

PS: Persistence is Confidence-Building!
PPS: Persistence is Powerful!

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